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October 24, 2014

Strong|MDI Introduces PREMIUM HGA 1.9 Screens

Strong|MDI Introduces PREMIUM HGA 1.9 Screens, Providing Wider Viewing Angles and Improved Contrast and Clarity

JOLIETTE, CANADA, OCTOBER 23rd, 2014 – Strong|MDI, a subsidiary of Ballantyne Strong, Inc. (NYSE: BTN), announces the release of PREMIUM HGA 1.9 gain screens with a half gain angle of 30° for venues looking to optimize viewing angle in both 2D and 3D.

PREMIUM HGA 1.9 offers the best available balance between brightness and a wide viewing angle. The ultra-resistant coating offers more even light distribution, deeper and more defined images. In fact, for the same foot-lambert, the PREMIUM HGA 1.9 screens offer approximately 30% more light reflecting from the entire screen. The high contrast ratio also provides increased 3D precision.

“The viewing experience is definitely enhanced with the new PREMIUM HGA 1.9 screens we recently installed. The high contrast images sweep more evenly across the entire screen surface and provide the quality we look for in our premium auditoriums” says Dan Huerta, VP of Sight & Sound Technology at AMC Theaters.

In the development of this new screen the Strong/MDI R&D team has dramatically improved viewing angle while maintaining optimal screen reflectivity and coating durability. When it comes to achieving these goals, PREMIUM HGA screens lead the way. “The advent and growth of premium theatres requires a new generation of high-tech screens. Our specially formulated coatings contribute to providing the superior viewing experience expected by venue owners and movie-goers alike,” says Francois Barrette, GM, Strong/MDI.

Learn more: visit the Ballantyne Strong booth #401 at ShowEast.


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About Strong/MDI

Strong|MDI, a Ballantyne Strong Inc. subsidiary, is a projection screen manufacturer located in Joliette Canada. It manufactures 2D and 3D screens, speciality screens, motorized screen systems, custom structures and masking motors for clients worldwide. Strong|MDI is also known for the development of highly sophisticated coatings for projection surfaces.

Forward-Looking Statements

Except for the historical information in this press release, it includes forward-looking statements that involve risks and uncertainties, including but not limited to, quarterly fluctuations in results; customer demand for the Company’s products; the development of new technology for alternate means of motion picture presentation; domestic and international economic conditions; the management of growth; and other risks detailed from time to time in the Company’s Securities and Exchange Commission filings. Actual results may differ materially from management’s expectations


Media Contact
Francois Barrette
General Manager
Strong/MDI
1-877-755-3795
francois.barrette@btn-inc.com

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Investor Contact
Financial Profiles
Tricia Ross, 310-622-8226
tross@finprofiles.com

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