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Ballantyne Strong unveils a new logo for Strong Cinema

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December 10, 2018

Ballantyne Strong unveils a new logo for Strong Cinema

Ballantyne Strong unveiled a new logo for its Strong Cinema business unit. Strong MDI Screen Systems and Strong Technical Services, the two subsidiaries constituting the business unit, supply leading products and services to the cinema and Pro AV industries. Strong MDI Screen Systems is a top manufacturer of projection screens and optical coatings for large commercial venues and cinema chains worldwide. Strong Technical Services provides 24/7 monitoring of networked equipment, field services as well as projector, server and audio equipment distribution for most of the major manufacturers.

The new logo builds on the company’s existing image by maintaining its key elements while creating a sleeker, more modern look for the business units.

“The revamped design establishes a unified identity for the two sister companies that make up Strong Cinemasays Ray Boegner, President. “We wanted to modernize the brand with a balanced, solid design that preserved Strong’s heritage and identity. As the cinema industry continues to evolve to meet the needs of exhibitors and their customers, so too does Strong Cinema and we wanted a new design to reflect this transformation.

The new rebranding effort will be rolled out throughout the next year.

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