Strong/MDI Screen Systems Introduces HGA ReAct Screens

Strong/MDI Screen Systems Introduces HGA ReAct Screens - High-performance laser-ready screens

Joliette, Quebec, Canada – August 23, 2021 – Strong/MDI Screen Systems, Inc., a Ballantyne Strong, Inc. (NYSE American: BTN) company, and a leader in projection screen manufacturing and optical coating development, announced today the release of its HGA ReAct screen, specially designed for adaption to the new generation of high-resolution laser projectors.

The HGA ReAct screen incorporates the benefits of our acclaimed Premium HGA screens now optimized for use with laser projection applications. HGA ReAct sets the new standard for laser projection. Engineered for high output projector systems that require superior light diffusion properties, the ReAct offers high quality results with both 2D and passive 3D projection with one of the highest 3D contrasts in the industry.

François Barrette, Strong/MDI’s General Manager, stated “The expertise and experience in our Research & Development team made it possible to develop a new projection screen specially designed to adapt to challenges presented by Full RGB laser projection. The new ReAct formulation, combined with Strong/MDI’s HP Micro Perforation, provides unprecedented image quality and sharpness which is far superior to existing screens currently on the market.”

“Strong/MDI's high-performance screens enjoy a solid reputation among major exhibitors in the industry who demand superior presentation. The HGA ReAct is no exception and will appeal to all our customers and exhibitors looking for a premium quality surface,” commented Ray Boegner, President at Strong/MDI Screen Systems.

Those looking for more information on HGA ReAct or any other product developed by Strong/MDI Screen Systems can contact the sales team by phone at +01 450 755-3795, via email info@strongmdi.com or meet us at CinemaCon in Las Vegas, from August 24 to 26, 2021 at booth 2401A.

About Strong/MDI Screen Systems

Strong/MDI Screen Systems, Inc., a Ballantyne Strong, Inc. company, is a projection screen manufacturer located in Joliette, Canada. It manufactures 2D and 3D screens, specialty screens, motorized screen systems, custom structures and masking motors for clients worldwide. Strong/ MDI also manufactures and distributes curvilinear immersive screens to theme parks, museums, and schools, as well as for special events and military applications and is also known for the development of highly sophisticated coatings for projection surfaces.

About Ballantyne Strong, Inc. Ballantyne Strong, Inc. is a diversified holding company with operations and investments across a broad range of industries. The Company’s Strong Entertainment business unit includes Strong/MDI Screen Systems (www.strongmdi.com), the leading premium screen and projection coatings supplier in the world and Strong Technical Services (www.strong-tech.com), which provides comprehensive managed service

Forward-Looking Statements In addition to the historical information included herein, this press release includes forward-looking statements, such as management’s expectations regarding future sales, the impact, length and severity of the COVID-19 pandemic, and the adequacy of the actions taken in response to the pandemic, the Company’s expected actions with respect to the GreenFirst rights offering and their anticipated results, all of which involve a number of risks and uncertainties, including but not limited to those discussed in the “Risk Factors” section contained in Item 1A in the Company’s Annual Report on Form 10-K for the year ended December 31, 2020, filed with the SEC on March 10, 2021, as supplemented by the Company’s Amendment No. 1 on Form 10-K/A filed with the SEC on April 28, 2021, the Company’s subsequent filings with the SEC, and the following risks and uncertainties: the negative impact that the COVID-19 pandemic has already had, and may continue to have, on the Company’s and its holdings’ business and financial condition; the Company’s ability to maintain and expand its revenue streams to compensate for the lower demand for the Company’s digital cinema products and installation services; potential interruptions of supplier relationships or higher prices charged by suppliers; the Company’s ability to successfully compete and introduce enhancements and new features that achieve market acceptance and that keep pace with technological developments; the Company’s ability to successfully execute its capital allocation strategy or achieve the returns it expects from its holdings; the Company’s ability to maintain its brand and reputation and retain or replace its significant customers; challenges associated with the Company’s long sales cycles; the impact of a challenging global economic environment or a downturn in the markets (such as the current economic disruption and market volatility generated by the ongoing COVID-19 pandemic); economic and political risks of selling products in foreign countries (including tariffs); risks of non-compliance with U.S. and foreign laws and regulations, potential sales tax collections and claims for uncollected amounts; cybersecurity risks and risks of damage and interruptions of information technology systems; the Company’s ability to retain key members of management and successfully integrate new executives; the Company’s ability to complete acquisitions, strategic investments, entry into new lines of business, divestitures, mergers or other transactions on acceptable terms, or at all; the impact of the COVID-19 pandemic on the Company or its holdings; the Company’s ability to utilize or assert its intellectual property rights, the impact of natural disasters and other catastrophic events (such as the ongoing COVID-19 pandemic); the adequacy of insurance; the impact of having a controlling stockholder and vulnerability to fluctuation in the Company’s stock price. Given the risks and uncertainties, readers should not place undue reliance on any forward-looking statement and should recognize that the statements are predictions of future results which may not occur as anticipated. Many of the risks listed above have been, and may further be, exacerbated by the ongoing COVID-19 pandemic, its impact on the cinema and entertainment industry, and the worsening economic environment. Actual results could differ materially from those anticipated in the forward-looking statements and from historical results, due to the risks and uncertainties described herein, as well as others not now anticipated. New risk factors emerge from time to time and it is not possible for management to predict all such risk factors, nor can it assess the impact of all such factors on the Company’s business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Except where required by law, the Company assumes no obligation to update, withdraw or revise any forward-looking statements to reflect actual results or changes in factors or assumptions affecting such forward-looking statements.